Shaping cities
through vision and evidence.

What we do

Supporting cities that face
complex social challenges.


Cities worldwide face complex social challenges, unequal access to services, mobility constraints, insecurity and limited economic opportunities. Urbs Nova supports cities in addressing these challenges, fostering more efficient, sustainable and inclusive urban environments. Our services target public administrations, multilateral organisations and private sector actors. Aligned with the New Urban Agenda and the SDGs, we provide technical advisory in urban policy, smart cities and public procurement of innovation.

Urban Policy

Evidence-based policy for inclusive cities.

Design, analysis and evaluation of urban policies to reduce segregation, improve territorial equity and promote cohesive, inclusive cities.


Smart Cities

Digital transformation that actually works.

Strategies integrating data platforms, IoT and AI to improve urban management, service delivery and citizen experience.


Public Procurement of Innovation

Turn procurement into an innovation engine.

Full-cycle support for OTA and BAA processes, from challenge definition and market engagement to pilot design and post-implementation evaluation.


Who we are

Specialists in urban
policy, smart cities
and public procurement
of innovation.

We are specialists in urban policy, smart cities and public procurement of innovation. Urbs Nova was founded by practitioners who spent years inside multilateral organisations, city governments and innovation agencies, driven by a shared commitment to closing the gap between good urban research and real implementation.

Our team combines economics, urbanism, data science and procurement expertise. We work where complex challenges meet institutional reality: designing policies that reduce inequality, deploying technology that actually serves citizens, and structuring procurement processes that unlock genuine innovation.

30+ Projects delivered
3 Countries
8yrs In urban consulting

The cities that will thrive are not the ones with the most technology, they are the ones that make the best decisions.

- Urbs Nova Founding Principle

What our clients say

Built on trust and results.

Urbs Nova's territorial equity diagnostic gave us the evidence base we needed to prioritise investment across the city's most underserved neighborhoods. Their approach is rigorous, actionable and genuinely collaborative.

Their smart city strategy for the metropolitan area gave us a vendor-neutral roadmap that survived two election cycles. The governance framework is still the reference document.

Trusted by

Who we work with

Solutions by organisation type.

We work with public administrations at every level, from local governments managing rapid urbanisation to national ministries and multilateral organisations designing systemic reform.

  • Territorial equity diagnostics and urban policy design
  • Smart city strategies and data governance frameworks
  • Innovation procurement programmes (PCP / PPI)
  • Governance frameworks aligned with NUA and SDGs
  • Capacity building for city teams
  • Impact evaluation and reporting to multilateral funders

We support private sector actors who want to work with cities, whether entering public markets for the first time or scaling solutions across multiple jurisdictions.

  • Market engagement and public procurement navigation
  • Vendor-neutral technology assessments for city clients
  • Innovation procurement challenge participation support
  • Urban impact measurement and reporting
  • Strategic positioning for public tenders
  • Partnership development with city governments and multilaterals

FAQ

Common questions.

We work primarily with city governments and metropolitan areas, multilateral organisations (IDB, World Bank, UN-Habitat, OECD), federal and state agencies, and private sector actors in urban development. We also support startups and small businesses navigating public procurement processes.

We work in the United States, Mexico and Spain.

We start with a scoping conversation, no charge, no commitment. We want to understand your challenge, your institutional context and what success looks like for your city or organisation. From there we propose a tailored approach, timeline and budget.

We don't send junior consultants with off-the-shelf templates. The principals work directly on every engagement. Our team combines hands-on experience inside city governments and multilaterals with rigorous academic and quantitative methods. We adapt international frameworks to local reality rather than applying them mechanically.

Yes, and we believe the separation between the two is often where urban projects fail. We can support the full cycle from initial diagnostic through policy design, procurement support, pilot management and impact evaluation. We also offer implementation-only engagements to support city teams who already have a strategy but need execution capacity.

These frameworks are built into how we design every engagement. We map interventions to specific SDG targets, build monitoring frameworks with NUA-aligned indicators, and help cities report to UN bodies and multilateral funders. Alignment is not a checkbox, it shapes our analysis and the governance structures we recommend.

Depending on the scope, deliverables include a smart city master plan, a data governance framework, IoT pilot designs, urban dashboards, and vendor-neutral technology assessments. We prioritise interoperability and equity, ensuring that digital infrastructure serves all residents, not only those who are already well-connected.

Innovation procurement allows governments to contract for solutions that do not yet exist at scale, rather than buying off-the-shelf products. In the U.S., this includes instruments such as Other Transaction Authorities (OTA) and Broad Agency Announcements (BAA). It is one of the most effective policy levers for catalysing urban innovation while managing public risk through a pilot-before-scale approach. We guide agencies and cities through the full cycle: challenge definition, market engagement, solicitation design, pilot management and evaluation.

Ready to start?

Let's build a better city.

No commitment. We start with a scoping conversation, understanding your challenge before proposing anything.

UrbsNova

Urban Policy

Reduce inequality.
Build better cities.

Most cities lack the evidence base to allocate resources where they matter most. We provide rigorous territorial diagnostics, policy design and evaluation frameworks that turn data into equitable decisions.

About this service

Policies that shape how cities grow, connect and include.

We combine territorial analysis, applied evidence and strategic vision to guide public decision-making at every scale.

Urban policies are the set of strategies, plans, and instruments aimed at planning, managing, and transforming cities and urban territories in an orderly, sustainable, and inclusive way. Their objective is to address the challenges of urban growth through actions related to land-use planning, mobility, housing, public space, infrastructure, and environmental sustainability.

33% of US cities include measurable indicators to track equity progress in their urban plans.

These policies enable the coordination of public and private actors to improve quality of life, strengthen territorial governance, and promote balanced urban development.

Territorial analysis Applied evidence Strategic vision

Overall, they are a key tool for building cities that are more functional, resilient, and adapted to current social, economic, and environmental dynamics. Within this framework, we support public administrations and other urban stakeholders in the design, analysis, and evaluation of urban policies aimed at reducing urban segregation, improving urban development, and promoting more inclusive and cohesive cities.

Our approach combines territorial analysis, applied evidence, and strategic vision to guide public decision-making, while also incorporating processes of citizen participation and urban governance that enhance the legitimacy, transparency, and quality of urban interventions.

/ What we offer

Addressing complex urban challenges with evidence and vision.

How we work

The Equity Loop framework

Guiding principle

“Evidence enters. Policy learns. Territory improves — continuously.”

EQUITY
LOOP™
Framework

Select a phase to explore the methodology

In practice

What changes when we work with a city.


"Urbs Nova's territorial equity diagnostic gave us the evidence base we needed to prioritise investment across Lima's districts. Their approach is rigorous, actionable and genuinely collaborative."

"Their smart city strategy for the metropolitan area gave us a vendor-neutral roadmap that survived two election cycles. The governance framework is still the reference document."

Ready to start?

Ready to build better policy?

Tell us about your urban challenge. We respond within 48 hours and never send junior consultants.

UrbsNova

Smart Cities

Data-driven cities.
Smarter urban futures.

We help cities and organisations navigate digital transformation, deploying data platforms, IoT and AI in ways that improve real services, demonstrate impact and scale sustainably.

About this service

Connecting data, technology and governance to build cities that work better for everyone.

We promote smart city models that strengthen efficiency, sustainability and responsiveness to today’s urban challenges, without leaving anyone behind.

Smart Cities are an urban development model that uses digital technologies, data, and connectivity to improve city management and make urban areas more efficient, sustainable, and livable. This approach enables the optimisation of key services such as mobility, energy, water, and waste management through data analysis and the integration of urban systems.

“Technology serves people. Data serves decisions. Governance holds it all together.” The principle behind every engagement we undertake.

Overall, Smart Cities aim to improve quality of life, reduce environmental impact, and increase urban resilience. We support cities and organisations in their digital transformation by integrating innovative technologies, data, and tools to improve urban management and the delivery of public services.

/ What we offer

Integrating technology, data and governance for smarter urban management.

We support cities and organisations in defining comprehensive smart city strategies and digital transformation roadmaps, aligning technological innovation with urban development goals, sustainability targets, and public service improvement.

Vision & goal-setting Maturity assessment Stakeholder alignment Phased roadmap KPI framework
Deliverable

Smart city master plan + digital transformation roadmap with phased milestones and governance structure

We design and structure urban data ecosystems and integrated platforms that enable efficient data management, interoperability, and secure data sharing, including open data governance frameworks to promote transparency and data-driven decision-making.

FIWARE / NGSI-LD Open data portals API governance Data quality standards Interoperability protocols
Deliverable

Data governance framework + open data architecture design + interoperability protocol

We implement Internet of Things solutions to optimise urban systems such as transportation, energy consumption, and public safety, enabling real-time monitoring, improved efficiency, and enhanced service responsiveness.

Sensor networks 5G / LoRaWAN Smart meters Traffic management Edge computing
Deliverable

IoT deployment plan + pilot design + real-time monitoring dashboard specifications

We apply artificial intelligence and advanced analytics to support urban decision-making, enabling predictive insights, optimisation of city services, and improved management of complex urban systems.

Machine learning models Urban dashboards Predictive maintenance Digital twins GIS analytics
Deliverable

Analytics deployment plan + urban intelligence dashboard + impact measurement framework

We evaluate disparities in digital access, connectivity, and technological inclusion, identifying barriers and designing strategies to ensure all citizens can benefit equitably from digital transformation.

Access mapping Connectivity diagnostics Inclusion strategy Digital literacy Equity KPIs
Deliverable

Digital equity diagnostic + inclusion action plan + SDG 9 / SDG 10 impact indicators

We develop interoperability frameworks ensuring seamless integration between systems, platforms, and institutions, aligned with national and international standards for digital government and smart city development.

Open Data standards ISO 37122 US AI governance frameworks API standardisation Data exchange protocols
Deliverable

Interoperability framework + standards compliance matrix + cross-agency integration roadmap

How we work

The Urban Stack framework

Guiding principle

“Technology serves people. Data serves decisions. Governance holds it all together.”

01 Connectivity & Infrastructure Foundation layer

What we do

We assess and design the physical foundation, including IoT sensor networks, connectivity infrastructure, 5G readiness and edge computing capacity. No smart city strategy works without a solid base.

Technologies

IoT networks5G / LoRaWANEdge computingSmart metersEnvironmental sensors

Output

Infrastructure readiness assessment + connectivity architecture design

02 Data & Open Commons Data layer

What we do

We design urban data ecosystems, covering collection pipelines, open data governance frameworks, data quality standards and interoperability protocols that make information available across city systems.

Technologies

Urban data platformsOpen data portalsAPI gatewaysFIWARE / NGSI-LDData catalogues

Output

Data governance framework + open data architecture design

03 Intelligence & Analytics Analytics layer

What we do

We deploy AI and analytics tools that transform raw urban data into actionable insights, from predictive maintenance of infrastructure to real-time mobility optimisation and resource allocation models.

Technologies

Machine learningUrban dashboardsPredictive modelsGIS analyticsDigital twins

Output

Analytics deployment plan + urban intelligence dashboard

04 Citizen Services Services layer

What we do

We design and deploy citizen-facing digital services, from mobility apps and participatory platforms to digital inclusion programmes ensuring that no resident is left behind in the transition.

Technologies

Citizen appse-Participation toolsDigital identityAccessibility standardsUX research

Output

Service design blueprint + digital inclusion action plan

05 Governance & Accountability Governance layer

What we do

We embed governance at every layer, from data ethics frameworks and interoperability policies to vendor independence strategies and impact accountability systems, so cities own their smart city outcomes, not just their contracts.

Technologies

Data ethics protocolsProcurement governanceImpact KPIsInteroperability standards

Output

Smart city governance charter + accountability framework

How we work

Smart city capabilities that
move the needle.

Smart City Strategy

We design IoT governance frameworks and open data architectures for cross-municipal deployment, covering mobility, energy and environmental monitoring across metropolitan areas. Scalable across municipalities and regional authorities

Open Data Governance Framework

We build vendor-neutral open data governance frameworks adaptable to varying institutional capacities across US metropolitan areas, including interoperability standards and accountability mechanisms. Designed for interoperability across city and state systems

Ready to build a smarter city?

Tell us about your digital transformation challenge. We respond within 48 hours and never send junior consultants.

UrbsNova

Innovation Procurement

Procurement as a tool
for public innovation.

We help public administrations design innovation procurement processes, and private companies win them. Two sides of the same challenge.

Public Sector

Design innovation procurement

OTA and BAA processes, market engagement & PMO.

↓ See services →
Private Sector

Win public sector contracts

Market entry, bid support & contract performance.

↓ See services →
About this service

Connecting public challenges to market innovation at every level of government.

We support federal agencies, state governments, and city administrations designing innovation procurement processes, as well as the companies and startups seeking to win them.

The U.S. government spends over $700 billion annually on procurement, yet the vast majority of contracts go to established vendors delivering off-the-shelf solutions. A growing set of instruments, including Other Transaction Authority (OTA) agreements and Broad Agency Announcements (BAAs), allow federal, state, and local agencies to actively source and co-develop innovative responses to complex public challenges.

Unlike traditional FAR-based contracting, instruments such as OTAs and BAAs allow government to share development risk with the private sector, accelerating adoption of solutions that would never survive a standard RFP process.

This demand-driven approach identifies unmet agency needs and mobilizes the innovation ecosystem, including startups, research institutions, and technology companies, to develop solutions with measurable public impact. It is a strategic lever to modernize public services, increase competition, and reduce long-term procurement costs.

We support agencies in designing and managing the full process, from challenge framing and market research to competitive piloting and scale. We also help companies enter and grow in the federal and state market, turning their technology capabilities into awarded contracts and lasting public sector relationships.

01 Why processes fail

Vague requirements attract the same incumbent vendors. We frame challenges around outcomes, not specifications, so the market responds with genuine innovation.

02 Why bids lose

Strong technology pitched in product language loses to weaker solutions written in agency mission language. We translate capability into contract wins.

03 Why scale fails

Successful pilots stall without agency champions and change management. We stay engaged through institutionalization, not just award.

Public Sector

Design procurement that works.

For federal agencies, state departments, and city governments seeking to acquire innovative solutions through compliant, competition-driven processes.

  • OTA and BAA process design
  • Market research, industry days, and RFI management
  • Program Management Office (PMO) support
Private Sector

Win contracts that matter.

For startups, small businesses, and established companies seeking to enter or scale in the federal, state, and local government market through innovation-focused procurement vehicles.

  • Federal market entry strategy and agency buyer mapping
  • OTA, BAA, and RFP proposal development
  • Pre-solicitation stakeholder engagement and capability briefings
  • Post-award contract management and CPARS track record building
/ Public Sector
/ What we offer

Helping federal agencies, states, and cities procure innovation effectively.

We design and structure end-to-end innovation procurement processes for federal agencies, state governments, and municipalities, selecting and implementing the right vehicle (OTA or BAA) to attract genuine innovation and maintain full legal compliance from challenge definition through contract award.

Regulatory framework
  • 10 U.S.C. § 4022 (OTA)
  • FAR Part 6 / Part 12
  • BAA Guidelines

Design and facilitation of structured market research processes, including Sources Sought Notices, Requests for Information (RFIs), and Industry Days, to engage startups, small businesses, and established vendors prior to solicitation, ensuring well-informed, competitive, and innovation-ready procurement processes.

Regulatory framework
  • FAR Part 10 (Market Research)
  • Sources Sought / RFI
  • Industry Day Best Practices
  • SAM.gov Notices

End-to-end management of complex, multi-stakeholder public programs at the federal, state, and local level, ensuring effective governance, milestone tracking, budget compliance, and alignment with strategic and policy objectives throughout the full program lifecycle.

Regulatory framework
  • PMI / PMBoK Standards
  • OMB A-11 Capital Planning
  • GAO Cost Estimating Guide
  • Federal Reporting Requirements

Public sector process

The Challenge Pipeline Framework

Guiding principle

“Define the problem. Open the market. Scale what works.”

01 Problem Framing Define · Scope Frame it so no vendor can game it.
02 Market Intelligence Consult · Qualify Map what the market can actually deliver.
03 Challenge Design Architect · Document Full compliance from day one.
04 Competitive Pilots Test · Evaluate No budget committed before evidence is in.
05 Scale & Adopt Deploy · Institutionalise We stay until learning is institutionalised.
/ Private Sector
/ What we offer

Turning innovation capabilities into awarded government contracts.

We build the full go-to-market strategy for companies entering or scaling in the federal, state, and local government market. This includes agency and buyer mapping across USASpending.gov and SAM.gov, NAICS code selection, small business certification guidance, and a prioritized pipeline of innovation procurement opportunities aligned with your technology and growth objectives.

What you get
  • Agency buyer map
  • SAM.gov / NAICS positioning
  • Opportunity pipeline
  • Capability statement
  • 12-month GTM roadmap

End-to-end support in preparing competitive, fully compliant bids and technical proposals for federal RFPs, OTA prototype agreements, and BAA submissions. We structure your offer around evaluation criteria, translate your technical solution into agency mission language, and conduct a full compliance review before submission.

What you get
  • Bid strategy brief
  • Technical volume / PWS
  • Compliance matrix
  • Price-to-win analysis
  • Final submission review

Once a contract is awarded, we support the full operational management of the engagement, including COR/COTR coordination, milestone and deliverable tracking, invoicing, federal reporting, and performance documentation. Every successfully delivered contract builds the CPARS record and past performance portfolio that wins the next one.

What you get
  • Project management plan
  • Milestone & deliverable tracking
  • COR/COTR reporting templates
  • CPARS past performance portfolio

Private sector process

The Market Navigator Framework

Guiding principle

“Know the buyer. Speak their language. Win on substance.”

Phase 01

Assess

Know where you stand Know before you invest.
Opportunity Mapping

Find the right contracts before competitors do.

We scan USASpending.gov and SAM.gov to identify live and upcoming federal, state, and city innovation procurement opportunities, and assess fit between your capabilities and the challenges agencies are actively seeking to solve.

→ Qualified opportunity shortlist + market intelligence brief

Readiness Audit

Know your gaps before the buyer sees them.

We evaluate your technical readiness, SAM.gov registration status, small business certifications, past performance, and compliance posture against the actual requirements of the target procurement, before you invest in a bid.

→ Readiness scorecard + gap-closing action plan

Phase 02

Position

Speak the buyer's language Shape the brief. Don't just respond to it.
Value Proposition Design

Translate your solution into public sector impact.

We reframe your product or service around the policy outcomes federal and local buyers care about, including cost reduction, equity, climate resilience and service efficiency, and align your messaging with agency mission priorities and specific evaluation criteria.

→ Public sector value proposition + messaging framework

Stakeholder Engagement

Build relationships before the tender opens.

We support pre-solicitation engagement with federal program offices and contracting officers, capability briefings, RFI responses, and Industry Day participation, so your solution influences the challenge brief rather than simply responding to it.

→ Stakeholder engagement plan + RFI responses

Phase 03

Execute

Win and deliver at scale Win on substance. Deliver what you promised.
Bid Development

Build proposals that win on substance.

End-to-end support for federal RFPs, OTA prototype proposals, and BAA submissions, structured around evaluation criteria, aligned to agency mission, and reviewed for compliance before submission.

→ Winning proposal package + compliance checklist

Contract Performance

Deliver what you promised and prove it.

Operational management of awarded federal and state contracts, including COR/COTR coordination, milestone tracking, invoicing, federal reporting, and CPARS-ready performance documentation, building the track record that wins the next contract.

→ CPARS performance report + past performance portfolio

Client perspectives

Two sides of the same success.

Public Sector

"We had tried twice to launch an innovation procurement process and stalled at the challenge definition stage. Urbs Nova restructured our framing in four weeks and ran an industry day that brought in twenty-two responses, from companies we had never worked with before."

Private Sector

"We had a proven platform but no idea how to navigate federal procurement. Urbs Nova mapped the right opportunity, helped us register in SAM.gov, and built our first OTA proposal — we were awarded a contract within six months of our first engagement."

Ready to procure innovation
or win the contract?

For public administrations

Design a process that attracts genuine innovation.

Tell us about your challenge. We'll assess whether an OTA or BAA is the right instrument and outline a process design within 48 hours.

We respond within 48 hours. No junior consultants.
For companies & startups

Enter the public sector market on your first serious attempt.

Share your technology and target market. We'll map live procurement opportunities and assess your readiness, before you commit to a bid.

Free initial assessment. Paid engagement only if we see a fit.
UrbsNova

Get in touch

Start a conversation.

Whether you represent a city government, a multilateral organisation or a private sector actor - we'd like to hear about your challenge. We respond within 48 hours.

01

We read you

We respond within 48 hours with an initial assessment of your challenge.

02

First call

A 30-minute video call with a partner. No junior consultants, no presentations.

03

Tailored proposal

If there is a fit, we prepare a specific proposal for your challenge within 5 working days.

I represent

Public Sector Governments · Ministries · Multilaterals
Private Sector Startups · SMEs · Large companies

Offices

Chicago -

200 N Green St, 3rd Floor
Chicago, IL 60607
By appointment only

Operating Countries

United States · Mexico · Spain

Response time

Within 48 hours

All conversations are confidential. We can sign an NDA before the first meeting if your project requires it.
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Message received.

We'll respond within 48 hours with an initial assessment of your challenge.

  • 01 - In the next 48h you will receive a response from a partner.
  • 02 - If there is a fit, we will schedule a 30-minute call.
  • 03 - We will prepare a specific proposal within 5 working days.
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Prefer to speak directly?

Let's have a conversation.

Write to us at hello@urbs-nova.com and we will arrange a no-cost, no-commitment video call.

hello@urbs-nova.com
UrbsNova

About Us

Built at the intersection of policy and technology.

An international consultancy specialising in urban policy, smart cities and public procurement of innovation - led by practitioners with direct experience working alongside multilateral organisations, city governments and public agencies across three continents.

Mission

Supporting cities that face complex social challenges.

To support cities that face complex social challenges, including unequal access to services, mobility, insecurity and social cohesion, by fostering more efficient, sustainable and inclusive urban environments.

City aerial view
Vision

Cities empowered to make better decisions.

A world where every city has the evidence, tools and institutional capacity to make decisions that improve the daily lives of all its residents.

Urban technology and data

What guides us

Our values.

Not words on a wall. These are the criteria against which we evaluate every recommendation we make.

01

Evidence First

We diagnose before we prescribe. Every recommendation is backed by data and local context, not assumptions or template solutions.

02

Human-Centred

Urban policy affects real people. Every decision is tested against the lived experience of residents, not just institutional metrics.

03

Long-term Partners

We stay engaged beyond the final report. We build capacity in city teams, not dependency on consultants.

04

Results-Oriented

We measure success by what changes for cities and residents, not by the weight of a report or the elegance of a framework.

05

Collaborative

We work with city teams, not above them. Co-design and shared ownership ensure that interventions outlast our engagement.

06

Globally Minded

We bring international knowledge and cross-city learning to every local context, without losing sight of what makes each city unique.

Work with us

Ready to work together?

We start with a scoping conversation, understanding your context before proposing anything.

UrbsNova

Our People

The team.

Economists, urbanists, data scientists and public procurement specialists. We have all worked inside the institutions we now advise multilateral organisations, city governments and innovation agencies.

From the inside

Every team member has worked directly alongside multilateral organisations, public administrations and innovation agencies, understanding their processes from within.

Academic rigour

Trained at internationally recognised universities. Rigorous academic foundations that translate into solid analysis and actionable recommendations.

Three countries

Active teams in the United States, Mexico and Spain, with a strong network of local partners across each country.

Founding Partner
Jorge

Jorge

Urban Policy & Governance · Founding Partner
UAB UPF

I lead urban transformation processes, helping governments and organizations turn innovation into concrete results. My expertise lies in designing urban policies and driving governance, digital transformation, and citizen participation in complex institutional environments. Alongside this work, I advise on Public Procurement of Innovation processes, supporting public administrations in their design and implementation, while helping private companies position themselves to participate in them.

My practice is grounded in a strong academic background. I hold a PhD in Urban Politics and Governance from the Universitat Autònoma de Barcelona and a Master's in Public and Social Policy from the Universitat Pompeu Fabra.

Urban Policy Governance Digital Transformation

Join the team

Do you share our vision for cities?

We work with professionals who have been inside the institutions they want to transform.